• "Travel videos have become an important tool as people plan trips. It helps them visualize the surroundings and make better choices on where to stay and what to do." (OTX 2009)
• "Putting video on websites has been a huge success. (...) Marketers gave us hundreds of great examples touching on dozens of ways in which adding video to their site has had a positive impact on sales, lead-generation, use of the site, and improved customer relations." MarketingSherpa: Marketing with Video 2009
• "Travel companies have only about 11 seconds to capture the customer on their websites or risk them getting bored and going elsewhere." Amadeus
• "Video Product Tours Result in 35% Increase in Online Sales Conversion."   Sellpoint/Coremetrics
• Online content wirkt auch im stationären Verkauf: Käufer, die online recherchieren und dann traditionell buchen machen rund ein Drittel des gesamten deutschen Reisemarktes aus. ("ROPO"-Studie von Sempora/TUI/Google)