2012: Web video budgets on the rise
An increase of up to 43.1% is expected in US online video ad spending in 2012.
According to a report by emarketer.com, 2012 will see most marketers in the US and UK increasing their online video advertising budgets, making it by far the fastest-rising category of online spending. By 2015, spending is set to reach $7.11 billion, up from $2.16 billion in 2011. In the past year alone, growth has been 52.1%.
But what exactly makes online video ads so popular? The future will see new technology making video advertising even more attractive. This includes improved filtering technologies for user-generated content, enabling publishers to better monetize content with ads; the development of cost per view and cost per engagement pricing structures; the rise in interactive advertising and magnetic content; and personalized and user-targeted video ads.