Mobile (R)evolution in Travel
Smartphones become important touchpoints in travel
According to a new Forrester Research study, the smartphone-equipped traveler is the future (if not the present) and the travel industry would be well advised to keep this in mind for their mobile strategies. More than half of all business travelers and 35 percent of leisure travelers already use mobile devices, and by 2013, smartphone will join traditional websites as the two most important touchpoints in travel, Forrester says.
Travel companies should develop smartphone-based e-business strategies that focus on individualism, immediacy and inspiration, such as ensuring their apps can identify the user’s mobile location, provide push alerts and offer last-minute bookings.
Ingredient technologies within smartphones, like GPS, cameras and sensors, and the apps they empower, will change how travelers and brands interact and engage with each other. Forrester also predicts that smartphones will spur simpler travel planning and booking processes. Clipps.TV has of course been prepared for this mobile revolution for quite some time, offering its clients videos that can be watched on mobile devices and integrated into mobile apps.