Swissôtel audiovisual
Shooting in Foshan near Hong Kong marks the conclusion of a two-year video project.
They started back when video marketing for the hotel industry still caused many raised eyebrows, but today Swissôtel Hotels and Resorts is the first leading international hotel chain to have fully embraced the concept of video marketing. With shooting starting in early June, Swissôtel Foshan, 130 km northwest of Hong Kong, is the closing stone in Swissôtel's video coverage.
And the results have been astonishing: Hundreds of thousands of potential visitors check the Swissôtel properties online every year, share videos with friends, and interact with the booking engine, special offer pop-ups or e-brochures. But even for initial searches, video is a powerful tool: Enter “luxury hotel london” – or any other Swissôtel location – at video.google.com, and see how video SEO works.