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New CLIPPS.TV tool

Thu, 26 Apr 2012 15:08:00 +0200

Videos have long been a standard element in modern hotel marketing. For the better administration and sharing of your videos, CLIPPS.TV has developed a new tool: the Video Asset Library. As an addition to MyCLIPPS.TV – our content management system for the coordination of your video projects – this is a new service designed to make organizing your finished videos easier. The Video Asset Library is especially useful for clients with several videos, such as hotel chains or large hotels with an international presence.

With the Video Asset Library, CLIPPS.TV can make the entire range of a client’s videos available online. The library contains screenshots and previews, and also enables you to download videos individually. In this way, you can provide representatives of the press with uncut material for their own coverage. As a result, your videos can be even better integrated into sales and public relations activities.

Chinese Online Market

Thu, 26 Apr 2012 14:54:00 +0200

Interesting figures just in from China: According to a study by the China Internet Network Information Center (CNNIC), the “29th Statistical Report on Internet Development in China”, more than a third of all internet users in China buy products online. In this highly populous country, that is about 194 million people! Furthermore, the number of online purchases per month are significantly higher (on average, 8.4 purchases per month) than in the USA (5.2) or in Europe (UK 4.3 and Germany 2.9).

The report was carried out for the Ministry of Information Industry (MII) and shows how important a successful online presence is in China. We at CLIPPS.TV are happy to provide you with suitable videos!

Four Points by Sheraton – now in Chinese

Thu, 26 Apr 2012 14:44:00 +0200

The hotel Four Points by Sheraton Munich Central demonstrates its international flair with its newest video. Thanks to Chinese subtitles, the new hotel video by CLIPPS.TV will also inspire customers from the Chinese market. CLIPPS.TV can place your hotel in the international spotlight, too. By addressing your clients in their own language, you will create an even closer customer relationship. At the same time you’ll also have a powerful tool to acquire new clients.

ITB Berlin

Mon, 27 Feb 2012 10:38:00 +0100

At the ITB travel trade fair, tourism professionals once again have the chance to discover new trends and concepts, establish partnerships, develop existing contacts and to wait for unfriendly taxi drivers because of public transport strikes, just like last year! ;-). To put a smile on your face, come and meet us at the ITB between the 7th and 11th March. Maren Brieke, Marco Wiedmann and Jürgen Biefang are looking forward to presenting some fantastic audiovisuals that will take your breath away. You can contact them at sales@clipps.tv.

Word of mouth

Mon, 27 Feb 2012 09:43:00 +0100

According to statistics from eMarketer and Bazaarvoice, 71 % of people are influenced by friends and family when deciding what to buy. The studies also show that more and more people, in particular the Internet generation (18 to 34 years), are sharing their shopping experiences and generating web content to recommend a product or advise against buying it. The "send a friend" function on CLIPPS.TV makes it easy to share hotel videos, and word of mouth is an effective way to put your video in the spotlight, regardless of whether you want to recommend a cool business hotel to colleagues, tell your loved ones at home where you are, or simply make your friends at home jealous.

Dolphin's TV – Aldiana's video channel

Mon, 27 Feb 2012 09:23:00 +0100

The cooperation between Aldiana and CLIPPS.TV has resulted in a novel video marketing concept, and the premium holiday club group is now increasing the use of moving images in its marketing. Aldiana fans can now get the latest news about the group’s clubs on the in-room channels on-site, as well as outside the holiday season via Aldiana.de, several social media portals and in mailings. The videos are shot to look like television reports; with their stunning views and atmospheric music, they stir up fond memories of previous holidays and create a feeling of anticipation for the next “vacation with friends”. Since they are sorted by topic, the product videos are ideal for cross selling, whether they are about golf, action or wellbeing. “Our marketing campaign with moving images has been very positive, especially when it comes to holidays, the most important time of the year. The videos are a great way of arousing emotions and reviving wonderful memories. That’s why we want to strengthen our online presence in this respect,“ explains Olaf Kistenmacher, Director of Product Management at Aldiana. Curious? Then take a look at water sports.

Sheraton Salobre – nature meets luxury

Mon, 13 Feb 2012 09:34:00 +0100

The luxurious hotel in the south of Gran Canaria is attractive not only because of it first rate service, but above all its location. Surrounded by hills, sand dunes and a huge golf course, the resort’s guests enjoy scenery that is one of a kind. In order to emphasize this fact in their videos, the marketing crew of the Sheraton Salobre opted for the deluxe video package from CLIPPS.TV. Working in close cooperation during the planning phase, a storyboard was developed that suited the exact corporate requirements of the Sheraton Group. After the two-day shoot, the unique video was rounded off with modern motion graphics. Why not let the images of this luxury oasis in the hills of Maspalomas speak for themselves?

CLIPPS.TV for Asia Pacific

Mon, 13 Feb 2012 09:25:00 +0100

As the hotel industry in the Asia Pacific region continues its boom, CLIPPS.TV is launching an office in Shanghai. Video marketing has been proven to optimize visibility in an increasingly crowded market, and CLIPPS.TV has the experience and track record of working for top-rated hotel chains.
Louise Godley originally travelled to Shanghai in 2003 on holiday, but she fell in love with the culture and excitement of the city and decided to make it her home. Over the last eight years, Louise has been selling traditional marketing services to the hotel industry for China Telecom's Yellow Pages. With marketing budgets being shifted towards more innovative web-oriented products, Louise is looking forward to offering video marketing solutions to her broad range of contacts in the hotel industry.
You can contact Louise via email (l.godley@clipps.tv) or phone (+86 137 64 03 60 33).

YouTube is evolving into a search engine

Mon, 13 Feb 2012 09:12:00 +0100

An increasing number of users are searching for videos to find out what they want to know. According to comScore, around a quarter of all queries handled by Google come from YouTube. In terms of general queries, the video sharing website has already overtaken renowned search engine Yahoo! – even though YouTube lists “only” videos.
People are using videos as a source of information and in this respect view knowledge as something audio-visual rather than conceptual. It’s almost like an evolution from a hardback encyclopedia to Wikipedia and from Wikipedia to YouTube.
Conversely, this means that video represents a long-term marketing tool for the future. Reasonably- priced and professionally-produced videos that are optimized for search engines are certainly not just a flash in the pan, but a long-term investment in your audio-visual presence.

Welcome at CLIPPS.TV, Pedro Mateus!

Mon, 09 Jan 2012 11:53:00 +0100

CLIPPS.TV's international profile is significantly enhanced by Pedro Mateus launching a sales office in Spain. Pedro will cover Spain, Portugal and South America. Pedro is a well-known face in the international hotel market as he held a variety of DOSM positions in flagship luxury properties. For a powerful impression of the first project between Pedro and CLIPPS.TV, take a look at the extraordinary video for the Marques de Riscal - A Luxury Collection Hotel. From 18 to 20th of January, Pedro will be representing CLIPPS.TV at the FITUR trade fair in Madrid. Please call for an appointment at +34 663219413, or email p.mateus@clipps.tv.