Independent research confirms the power of video
Of course we know that high quality video content makes a huge difference to your bottom line. But we're not the only ones. Independent researchers agree...
- "Travel videos have become an important tool as people plan trips. It helps them visualize the surroundings and make better choices on where to stay and what to do". (OTX, 2009)
- Online content drives offline sales: Customers checking the internet before booking at a local travel agency account for one third of the German travel market. (ROPO, 2008)
- "Video Product Tours Result in 35% Increase in Online Sales Conversion". (SellPoint Inc., 2007)
- "Travel companies have only about 11 seconds to capture the customer on their websites or risk them getting bored and going elsewhere". (Amadeus,2006)
- "Putting video on websites has been a huge success. (...) Marketers gave us hundreds of great examples touching on dozens of ways in which adding video to their site has had a positive impact on sales, lead-generation, use of the site, and improved customer relations". (MarketingSherpa LLC, 2009)
