B&B Hotels put focus on videos
Videos take center stage on homepage
Video marketing is a powerful tool not only in the upscale hotel market: B&B Hotels, a popular budget hotel chain with more than 230 hotels in France, Germany, Italy, Portugal and Poland, place video clips of their German properties at center stage of the web portal, following the companies' strategy to strengthen direct online sales. . Take a look at the B&B Hotel Berlin-Potsdamer Platz, for example.
CLIPPS.TV have developed a tailor-made video style to highlight the key B&B sales propositions. Aside the hotel's own website, the videos are distributed on a variety of social media channels and in the hotel lobbies. CLIPPS.TV click reports prove the popularity of the videos among visitors.
"We have successfully enhanced online distribution through our own website, and CLIPPS.TV has offered a made-to-measure tool to enhance the online experience on our site.", says Jeannette Wingenter, Manager E-Commerce at B&B Hotels Germany.
B&B Hotels make perfect use of the advantages of video marketing, allowing the hotel to present itself with the help of a video and making it easy for the customer to immediately access the video without having to navigate through pictures, texts and additional links. It is a prime example of how a hotel can address the client in an emotional manner and as a result increase sales.