Why is TV advertising expensive? It's a multi-sensory channel, viewers watch and hear it. They receive the advertising in the same way as they experience reality, creating emotional involvement and lasting memories. TV ads are accepted as powerful means of communication.

TV is far more effective than text or photography, both of which are single sense media channels. The same rules apply online. You may have an easy to navigate web site, with pictures and clear descriptions. But no matter how good it looks, it’s all just one sense.

Now throw video into the mix: Your online visitors can really experience the values you represent. Audio and video grab their attention. They can understand the size of the suites and hear the friendly ‘Good morning’ of the concierge.

When your site visitors can so easily access the experience you offer and imagine themselves enjoying it, bookings are far more likely to follow.